POPULARIZATION OF THE “STUDY IN UZBEKISTAN” PLATFORM IN ENHANCING THE INTERNATIONAL IMAGE OF HIGHER EDUCATION INSTITUTIONS IN UZBEKISTAN

Authors

  • Gaziyev Saidjalolxon Saydaliyevich Department of Information Communication Technology, Center for the Research on Development of Higher Education under the Ministry of Higher Education, Science and Innovations of the Republic of Uzbekistan

Keywords:

Higher education, international students, Attracting foreign students, Uzbekistan’s education system, Education export, Global rankings, University image, Academic environment, international collaboration, Higher education strategy, educational tourism, Digital marketing, Branding and PR, Innovative education technologies.

Abstract

This methodological guide explores the mechanisms for attracting international students to higher education institutions in Uzbekistan. It provides a comprehensive analysis of theoretical foundations, strategic approaches, and the creation of a favorable academic environment for foreign students. Additionally, the guide examines the role of modern digital tools, branding strategies, and international collaboration in enhancing Uzbekistan’s global educational image. By integrating innovative educational technologies and improving student support services, this work aims to offer practical recommendations for increasing the competitiveness and attractiveness of Uzbekistan’s higher education sector in the global market.

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Published

2025-03-12

Issue

Vol. 37 (2025)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

How to Cite

POPULARIZATION OF THE “STUDY IN UZBEKISTAN” PLATFORM IN ENHANCING THE INTERNATIONAL IMAGE OF HIGHER EDUCATION INSTITUTIONS IN UZBEKISTAN. (2025). European Journal of Interdisciplinary Research and Development , 37, 49-56. https://ejird.journalspark.org/index.php/ejird/article/view/1346