FEATURES OF ADVERTISING DISCOURSE AND TEXT

Authors

  • Kholboboeva Aziza Sherboboevna Doctor of Philosophy (PhD) in Philology Uzbekistan State University of World Languages Translation faculty

Keywords:

Influence, orientation, polycode nature, verbal, visual, complex nature, components, formal signals, sign, denotative and connotative.

Abstract

Advertising discourse and text are unique forms of communication designed to persuade, inform, and engage audiences, usually with the goal of promoting products, services, or ideas. The features of advertising discourse and text reflect a blend of linguistic, psychological, and visual strategies aimed at capturing attention and influencing consumer behavior. The given article tries to discuss the essential key features.

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Published

2024-11-30

Issue

Vol. 33 (2024)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

How to Cite

FEATURES OF ADVERTISING DISCOURSE AND TEXT. (2024). European Journal of Interdisciplinary Research and Development , 33, 84-88. https://ejird.journalspark.org/index.php/ejird/article/view/1230