FORMATION OF CONSUMER BEHAVIOR IN YOUTH: CONTENT AND FORMS, CAUSES AND CONSEQUENCES

Abstract

The article concludes that consumption practices and consumerism-oriented attitudes are quite firmly rooted in the structure of everyday life of Uzbek youth, turning into symbols of prosperity and success. The economic behavior of Uzbek youth, despite the impact on it of the irrational components of total advertising, continues to maintain the criteria of rationality, largely ensured by inclusion in the practices of labor socialization, as well as due to limited financial resources.